… and above all, and last but not least: the face. Stars have special faces, faces are her trademark, the condensation of her being: Joan Collins has had the same thing for ages; Cher’s is getting younger and younger. And Brad Pitt’s face … Everyone just likes it. Why is that?
Well, Brad Pitt seems attractive to us – both women and men – because his face exhibits a mixture of masculine and feminine attributes. Cars have always had faces: eyes (= headlights) and symmetry are sufficient for human perception to construct a face because the brain is so conditioned.
Various studies have shown that the front view of a car is often perceived as a face. So the headlights are the eyes, and the radiator grille forms the nose/mouth area. Cars have a face. And that triggers emotions.
Emotions that can influence the motorist’s buying behaviour, driving style and identification with the vehicle. First of all, however, the expression and proportion of the car’s face are used to draw direct conclusions about the car itself: the car is assumed to have properties. Or is it all too sweeping?
And isn’t a car face more about what emotions we experience when we look at it, whether we like it or find it impressive and therefore want to have it? After all, emotions are an important reason for acquiring a specific automobile.
In this respect, it is gratifying to discover a new face in the crowd: the new GENESIS GV 70. With this, Genesis Motor Europe enters the European stage this summer and will begin its gradual market launch with Germany, Switzerland and the UK.
By loading the video, you agree to YouTube's privacy policy.
Learn more
Dominique Boesch, Managing Director for Genesis Motor Europe, commented: “Our mission will be to offer much more than just excellent vehicles. We know from our own experience that discerning customers today long for that little bit extra.
It is up to us as a premium luxury brand to offer this very special all-round service. In doing so, they enjoy individual customer support, because the Korean understanding of service is our top priority and this distinguishes us from the competition.” Orders for the Genesis G80 Sedan and Genesis GV80 SUV will be available soon. And then?
It is easy for us to imagine that this face will one day become a classic. Further information: www.genesis.com/de
