Cultivating a positive attitude has become a powerful coping mechanism for consumers. The colour of the year emphasises caring, connection and community and is reminiscent of the nutritional properties of oranges and apricots, which are rich in vitamins and antioxidants.
Apricot Crush (Coloro 024-65-27) was first predicted as a key colour for the 23/24 season. The colour brings a warming luminosity to your home, both indoors and outdoors. Thanks to its soft, sun-bleached quality, it combines well with neutral colours and is suitable for textiles, glass, bathroom and bedroom products. The playful side of Apricot Crush can be combined with cheerful beauty products, fragrances, skincare products and hair colours. Apricot Crush is versatile and gender-neutral. It is ideal for leisurewear, loungewear, activewear and outerwear. Its restorative properties are important for health and wellness-orientated technical consumer products.
The Color of the Year is a collaboration between Coloro – The Color Code and WGSN, combining WGSN’s trend forecasting expertise with Coloro’s innovations in the future of color.
