BEST COFFEE ENJOYMENT #NURUCOFFEE

It is now over ten years since Sara Nuru became the first “Person of Color” to win the fourth season of the casting show “Germany’s Next Topmodel”. That was the starting signal for her career as a model, but for Sara Nuru it was never the end: as the daughter of Ethiopian immigrants, her heart has always beaten for her parents’ homeland. She began volunteering and collecting donations, and a little later she and her sister Sali founded the social business nuruCoffee and the non-profit association nuruWomen, with which the two want to give people in Ethiopia new perspectives.

Sara Nuru is a model, writer and entrepreneur. With her two companies nuruCoffee and nuruWomen, which she founded in 2016 together with her sister Sali, she wants to open up new perspectives for smallholders in particular and women in general. The smell of coffee accompanied the two sisters since their childhood: every Wednesday there would have been the smell of coffee beans in their home. According to Ethiopian tradition, her mother roasted the green beans over a fire before grinding them, and then the coffee was infused and served in an earthenware jug. The beans for her start-up are roasted using a similar process – in a roastery in Berlin-Kreuzberg.

“I don’t like this to-go mentality, so my dream café would offer lots and lots of books and magazines from all over the world.”

The two sisters Sara and Sali see their project as a so-called social business: part of the money they earn from the sale of the coffee is to benefit the women in the coffee’s countries of origin. “That’s why we’re all the more pleased that Poggenpohl is supporting us by selling our coffee with nuruCoffee can continue to support women’s projects in Ethiopia,” says Sara Nuru. Around 50 percent of the profits, or at least one euro per kilo of coffee sold go to the nuruWomen associationThis association supports women who have no access to the coffee trade, by granting microloans to help them set up their own business. EDITOR’STIP: Sara Nuru thinks open kitchens are great and also very communicative. She would prefer a kitchen with a large kitchen island where you can cook, sit and talk to friends and family. Her absolute dream kitchen, for example, is in the apartment of artist Michelle Elie – be sure to check out Instagram check it out!