Joachim Fischer has been editor-in-chief at Fischermann.Media for more than half a year. We were interested: What does he say about the fusion of print and digital?
Joachim, you are editor-in-chief and creative director at Fischermann.Media. How does this dual function work?
This may sound a bit more exciting than it really appears in everyday life. Fischermann.Media is a completely new construct because we are aligned as a brand as well as an agency or publisher: We have print magazines like books, there are a variety of digital offerings and a third pillar is press events, incentives, rallies and classic advertising. For each area there is someone who acts responsibly, and for all of them there is a creative director and editor-in-chief as a contact person.
In your last role at RETRO Promotion, whose editorial team you headed for many years, you said that you were in demand as a moderator, motivator, initiator and sometimes also as a “driver”. Is it different at Fischermann.Media?
I believe that this is indeed no different. However, with the serious difference that in recent years I have tended to lead virtual teams and now have to deal with permanent employees. It feels different – it feels very good! And there are many more digital offerings. Despite all my enthusiasm for the new online magazines, I am very happy about every issue I get from the printer. Magazine and Joachim Fischer: This is a special liaison!
Joachim Fischer
Editor-in-Chief & Creative Director
fischer@fischermann.media
