Founded in 1710 by Augustus the Strong, the manufactory today looks back on a treasure trove of products and a company heritage that is second to none but at the same time obliges: MEISSEN is a German cultural asset and it must be lived in order to stay alive. Traditions must be adapted to the spirit of the times without denying or bending them. A balancing act that requires skill and will. And courage.
MEISSEN is demonstrating this courage more than clearly and has already appointed two fashion designers as creative minds in the summer of 2017. Since then, Jörg Ehrlich and Otto Drögsler from ODEEH have been responsible for the future direction of the individual product worlds as well as for the visual representation of the brand in the newly created positions of creative directors at Manufaktur Meissen.
Otto Drögsler and Jörg Ehrlich have been working together as designers for various international brands for twenty years. In 2009, they founded the
ODEEH
brand together, which stands for the rare atelier tradition in the fashion industry. With its lush patterns and sensual designs, ODEEH is one of the few internationally positioned German labels and has recently successfully established itself on the market in the luxury segment of women’s fashion.
By loading the video, you agree to YouTube's privacy policy.
Learn more
It is precisely this expertise, her holistic understanding of luxury products, that is now also coming to bear at MEISSEN, because success in the fashion industry today means much more than just the creation of beautiful dresses: it requires a global strategy with communication and branding. Dreams need to be spread. The two designers have already shown that they have mastered this with their own brand – and are already demonstrating it with new products and a very successful new visual appearance at MEISSEN.
