Dieter Meier is someone who can be described as a musical legend without exaggeration. With the band “Yello”, the Swiss became world-famous together with his colleague Boris Blank in the 80s. The sound of their hits like “Oh yes” and “The Race”?
New and experimental, electronic, a little gaga and thanks to Dieter’s deep voice getting under your skin. To this day, Yello perform on the stages of this world. Music is by no means his only expression: the noble man and probably Zurich’s best-dressed rebel started his career as a poker player (!) and golfer in the Swiss youth national team.
Later, starting in the late 60s, he began working as a performance and conceptual artist. It was based on a poker game win and a guitar – but that’s another story. In 1972 he even took part in the Documenta 5 in Kassel.
Somehow, it was during this time that Dieter Meier’s Gesamtkunstwerk was created. Even in this role, as a creative entrepreneur and investor, he has his fingers in the pie everywhere.
His great passion, however, is the world of cuisine and nature and thus his farm in Argentina, where he breeds cattle, grows wine and spends a lot of time, among other things. And wine is now also available from Him from Ibiza.
He prefers to serve his own products in his restaurants — of course, Dieter Meier is also a restaurateur. He is currently in the process of setting up a chocolate factory. And, and, and …
The winemaker
Dieter Meier’s wines are called Puro, Malo or Ojo Negro and are real champions: The award-winning wines of Ojo de Agua, which are of course not only available in Argentina or Ibiza, but can also be conveniently ordered online.
The farmer
Happen to be in Argentina soon? Wonderful – because nowhere else can you experience Dieter’s culinary world as closely as with the grass-fed cattle or in the vineyards in Mendoza, where the gates of his organic winery are also open to visitors all year round.
Of course, there is also a restaurant with a view over the impressive nature.
If you visit Zurich, Berlin or Frankfurt, you should not miss a visit to one of Dieter Meier’s restaurant offshoots “Ojo de Agua”, where he serves, among other things, delicious beef from his own breeding in Argentina.
The Chocolatier
Dieter Meier’s chocolate is also worth reporting. After all, it is produced in a unique and patented cold extraction process. The special thing about it is that the aromas are retained and the chocolate can be produced with much less sugar.
This creates a taste experience of unprecedented intensity. Lovers and curious visitors will find the wonderful chocolate Oro de Cacao in the Boutique Chocolat Dieter Meier in the best and most central location directly on the Limmat, just a few steps next to the Hotel Storchen.
The family entrepreneur
The enSoie is as much a part of Zurich as the Fraumünster or the lake. The label stands for printed silk fabrics, for dresses, jewelry and ceramics with that certain something. Formerly known as Abraham & Brauchbar, Monique Meier took over the traditional silk business in 1974.
Since 2010, Eleonore, Sophie and Anna Meier – daughters of the company founder and musician Dieter Meier – have been running the business. The Meier sisters have succeeded in combining tradition and innovation.
The Golfer
He was also successful as an amateur golfer in his youth, playing for three years in the Swiss national team. When the magazine makers came up with the name GolfPunk, they must have thought of someone like Dieter Meier.
For him, “golf is a game for part-time masochists. It is the only Zen Buddhist discipline invented by the West. It’s not about meeting, it’s just about exploring the state you’re in.” Nevertheless, he keeps reaching for the racket. Almost every day. To date.
In the early morning there is an hour of rowing, in the evening we go to the course.
The car enthusiast
Dieter Meier used to be enthusiastic about fast cars. It is rumoured that a small collection of rare Ferraris will be owned in one of Zurich’s underground car parks. In the meantime, he prefers to travel by electric car or bicycle.
The musician
Many people still know it from the 1980s. With Yello he writes music history, selling over 14 million records. Almost involuntarily, he became one of the forefathers of electropop and hip-hop, with “The Race” he made it to number one in Europe.
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