The new product launch conference included a performance show by SieMatic, which provided an intense visual and sensory experience for the guests in attendance. Marc Sporer, Director Brand Experience from SieMatic Headquater in Germany, was invited to provide background information on the design highlights, interior trends and new cabinet concepts on site.
Brand positioning and high-end segment reaffirmed
At the press conference, Ms Zhang Lei, SieMatic General Manager for the Asia-Pacific region and China, and Marc Sporer discussed the current status and emerging trends in home design with media representatives. In the exhibition, SieMatic presented an exquisite cookery show and a tasting of the best Iberian ham in collaboration with GAGGENAU and Techsize. This combined the brand’s vision with culinary art and created a comprehensive high-end lifestyle experience.
On the evening of 19 June, SieMatic hosted an exclusive dealer VIP event at the flagship store in Shanghai, bringing together SieMatic executives and dealer partners from across the country to discuss the future development of kitchen design. Finally, Mr Zugen Ni analysed the economic situation at home and abroad and explained that SieMatic will always maintain its strong brand positioning and focus on the high-end customer market, regardless of the general environment. In accordance with the brand development plan, SieMatic will support its dealer partners in all aspects in order to achieve a sustainable win-win situation.
About SieMatic
Driven to create – Since its foundation in 1929, SieMatic has been manufacturing kitchens that fit into creative life wherever it takes place. SieMatic stands for manufacturing quality, planning expertise and innovation. This results in individual and unusual designs that combine colours and shapes in a light-hearted way.
Find out more at https://www.siematic.com/ or arrange a personal consultation!
Our address
SieMatic Möbelwerke GmbH & Co. KG
August-Siekmann-Str. 1-5
D-32584 Löhne
Tel: +49 (0)5732 67-0
Email: info@siematic.de
Web: https://www.siematic.com/
Opening hours SieMatic exhibition
Monday – Friday: 9:00 – 15:00
We are also happy to arrange appointments outside opening hours.
